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Built on Experience. Focused on Strategy. Trusted by Boards.

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Moore About Homes helps businesses and boards to sharpen their strategy, strengthen their market position, build operational resilience and unlock purposeful growth. The company was founded by Helen Moore, an authentic, straight-talking and accomplished Executive and Non-Executive Director with extensive experience across housebuilding, construction and housing-related sectors.

With extensive experience across the housebuilding, construction and housing-related sectors, Helen supports organisations in sharpening their strategy, strengthening governance and building strong teams and stakeholder relationships. Moore About Homes offers practical support across six areas: vision and business strategy, independent challenge and insight, stakeholder engagement, leadership mentoring, market positioning and solving complex business challenges; thereby helping leaders and boards turn ambition into action and ideas into impact.

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Moore About Homes supports

  • Supporting boards and senior teams to sharpen strategy through independent oversight and practical reviews that guide strong decision-making and long-term success.

  • Helping organisations stand out by strengthening governance and risk management, providing strategic insight and shaping product optimisation and customer focused strategies, to create differentiation in competitive markets.

  • Advising housing-related businesses on strategy, operational efficiency, customer focus and stakeholder engagement to deliver strong commercial and operational performance and build trusted relationships with stakeholders.

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Consultancy Services

With Moore About Homes, I support organisations and boards to think clearly, lead confidently and make lasting progress. Whether through strategic advice or as a Non-Executive Director, I offer a fresh perspective, strong governance experience and a hands-on approach to helping leaders tackle challenges, shape direction and stand out in their market. I bring a strong track record and a collaborative style that focuses on people, purpose and performance. The six core areas I focus on reflect what all great teams need: clarity, connection and meaningful impact.

Helping boards and businesses make smart decisions, build strong teams and grow with purpose.

I work with boards and leadership teams to sharpen their vision, make smart decisions and grow sustainably.  Whether I’m advising through Moore About Homes or joining as a Non-Executive Director, I bring clarity, experience and direction.  

Big Picture Thinking & Business Strategy -
helping organisations find their focus and plan for the future.

Governance, Compliance and Risk -
making sure organisations stay on track and play by the rules.

Strong governance isn’t just about ticking boxes; it’s about confident leadership. I support organisations with setting up clear structures, understanding risk and meeting regulatory responsibilities. I act as a critical friend, offering constructive challenge and independent thinking.

Building Strong Relationships That Matter -
supporting leaders to work effectively with key stakeholders, partners and customers.

I help businesses navigate complex relationships, whether with planners, government bodies, customers or other key stakeholders. I bring insight and guidance that helps teams communicate well, build influence and make their voice heard. 

Supporting Leadership & Team Growth -
fostering leadership that is thoughtful, resilient and grounded.

People are at the heart of every organisation. I mentor senior teams, work constructively with boards and support businesses through transitions. I’m passionate about building strong, thoughtful leadership and creating cultures that embrace diversity and stand the test of time.

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Standing Out With Purpose -
shaping your brand and connecting with customers.

I support organisations in thinking through how they show up, what makes them different, how they serve their customers and where they’re heading next. It’s about making sure the customer experience and brand match the ambition.

Solving Problems & Making Progress -
rolling up my sleeves to tackle tricky challenges.

Sometimes, businesses need practical help to sort out complex issues or drive change. I bring hands-on support, whether through targeted consultancy or as part of a board, to get things moving and keep them on track.

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  • "I’ve worked with Helen in three organisations, each time witnessing her ability to drive transformation through clarity, purpose and strategic focus. She crafts strategies that deliver exceptional results, knows how to build high-performing teams and lead businesses through complex change with conviction and care. At Orbit Homes, Helen’s leadership achieved sector-leading design, safe and high-quality delivery and recognition as the only Housing Association to secure Five Star Housebuilder status. Her ability to engage stakeholders, build trusted relationships and challenge assumptions was central to that success. Whether advising on strategy, mentoring senior leaders or enhancing governance, Helen brings expertise, energy and integrity. As a Non-Executive Director, she will challenge boards and the leadership teams to deliver ethical, high-impact results for both the organisation and the customer."

    Stephen Stone
    Former CEO Crest Nicholson & Board Member Orbit Group

  • “Helen’s contribution to our board has been exactly what we hoped for. She strikes a rare balance between strategic vision, rigorous governance and a grounded realism that resonates across the team. Her passion for creating high-quality places is self-evident and she has challenged us, with both respect and conviction, to embed the customer at the heart of our thinking. She brings sector experience, independence and a clear understanding of boardroom dynamics."

    Hayley Rees
    Managing Director PIC Capital

  • "Helen brings an exceptional depth of housebuilding experience to the HBF, which spans PLCs like Countryside and Crest Nicholson, the family-owned specialist in the restoration of historic and listed buildings City & Country and affordable housing leadership at Orbit Group. This breadth is rare and deeply valuable to our Federation. At HBF, Helen’s strategic insight, ability to challenge constructively and commitment to customer-centric development make her an influential voice in our work to advance the housing agenda. She is not only a trusted board member but an outstanding ambassador for the sector."

    Stewart Baseley
    Chairman HBF

  • "We have brought Helen in during a period of transition and to support the future growth of Last Mile Infrastructure. Her diagnostic skills, residential sector knowledge, hands-on approach with the Leadership Team and ability to quickly understand the commercial proposition are helping us to identify opportunities and accelerate value creation. She’s a well-connected trusted advisor who delivers results with integrity and pace"

    Peter Mitchev   
    Managing Director Infracapital

  • "I have known and worked with Helen in different capacities for many years, and wherever she has been and whatever she has done, she has put her heart and soul into the task in hand and got whatever is needed done in style. Fearless and forthright, but not without feeling, Helen takes time to investigate and understand the issues and then bring the rest of the team with her in delivering solutions. Her knowledge of the New Homes Industry is extensive, and with an excellent grasp of the challenges facing boards and site teams alike she is perfectly qualified to get to the root of any problem quickly and efficiently. I have no hesitation in recommending her."

    Chris Crook
    Managing Director Kingsgate Property Consultant
    Former Chair Orbit Homes Board

  • "I worked with Helen for over 16 years at Countryside and more recently as a valued client of Stonebond. Her depth of experience across both the private and housing association sectors is both rare and invaluable and she brings a combination of strategic clarity, commercial instinct and grounded leadership. The transformation of Orbit Homes, under her leadership, was self-evident. Helen’s down-to-earth, driven and with a clear focus on commercial outcomes and long-term value and always delivers with integrity, clarity and impact. She would be a trusted advisor and a true asset for any organisation."

    Graham Cherry
    Former CEO Countryside & Current Group Chief Executive Stonebond

Trusted by

PICA logo featuring a stylized penguin with a yellow background and the text 'PIC' beside it.
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The logo of Infracapital with a black background and white text.
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Get in touch

Whether you're steering a strategic shift, exploring board-level support, or simply want to consider how your organisation can unlock its full potential, I’d love to hear from you.

I am also open to new Non-Executive Director roles where I can offer independent insight, sector experience and purposeful challenge.

Please leave me a message and let’s explore how we can work together to add value and achieve tangible, sustainable results.

helen@mooreabout.homes
07515 284190

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